Innovative energy, a feel for plain shapes and an eye for sustainable design – this is what Duravit stands for. On the occasion of its 200th company anniversary, Duravit celebrated together with associates, friends, employees, customers, designers and the founder’s family during a gala dinner, directed by marbet, the experiences specialist for live communication, at the venerable building of Alte Oper Frankfurt.
With a professional grasp of the big picture, an expert’s eye for the details and the right feel for the customer’s needs, the event agency marbet supported the bathroom manufacturer in the conceptual design, strategic implementation, the logistics and coordination of all subcontractors involved to ensure an unforgettable and overwhelming anniversary event.
marbet was entrusted with ensuring a smooth organization, which included the entire management of 1100 guests from 85 countries, the provision of interpreters and stage coaching for young Duravit employees – to name but a few examples.
The evening’s main element was a guiding theme that had been invented specifically for the anniversary: “Your Future Bathroom” was brought to live by Duravit, its associates and employees as well as the founder’s family. The appearances of designer Dieter Sieger, the first designer to launch a design bathroom with Duravit, as well as the humorous contribution of French designer Philippe Starck, who can look back on a long-standing partnership with Duravit, were dedicated to this theme as well. Gregor Reinert, Chairman of the Supervisory Board of Duravit AG, talked about the family business Duravit and CEO Dr. Frank Richter looked into the future of bathroom design by Duravit. He also honored Jutta Greinert, the mother of Gregort Reinert, who has supported Duravit in words and deeds and furthered the development of Duravit’s design in the past 50 years.
The evening combined a reflection of the company’s history with a dynamic vision of its future. Just as CEO Dr. Frank Richter had imagined, guests could see and feel for themselves what it means to be a part of this company, for instance in the self-made video messages and text contributions by Duravit’s employees.
The “Schwarzwaldmädels” (Black Forest Girls) in their traditional Black Forest costumes marked the visual connection to the company’s origins and today’s head office in the Black Forest with their stylish reinterpretation of the region’s traditional fashion, which reflected the company’s forward-looking spirit.
The surprise appearance by singer Anastacia was certainly among the evening’s highlights.