A truck that can be transformed into a mobile campus on wheels in no time with a total surface area of more than 70 square meters, featuring a showroom, double slideouts and a roof terrace, almost 200 stops in three years in Germany, Austria and the Czech Republic – these are the impressive facts of the #KeineHalbenSachen (“the whole nine yards”) Roadshow that marbet, the specialists for live communication and extraordinary experiences, developed and implemented for the long-established company Roto Dach- und Solartechnologie GmbH.
With the vision of “bringing the skylight for professionals directly to the customers,” the mobile RotoCampus set out on its journey in March and it will continue visiting authorized dealers to present the versatile product range in live demonstrations until 2019.
Visitors can personally see and feel the user friendliness, energy efficiency and quality of Roto roof windows at the various event stations such as the high striker module.
marbet was responsible for developing the concept, coordinating the conversion of the trailer and defining a systematic journey plan in coordination with the local dealers to get this extraordinary show on the road. marbet will further manage the logistic implementation and customer communication over the next three years.
“Handling a three-year roadshow project was a great challenge for us, too, but with strategic planning and great employees, not to mention the great collaboration with Roto, we have been able to truly live up to the tour motto #KeineHalbenSachen,” explains marbet managing director Ingo Schwerdtfeger.