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Contact marbet-press department:

Katja Hesslinger | 0049 7940 549 444

A day out for Toni

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A day out for Toni

with the help of marbet: Thrilling moments at CAVALLUNA PARK

Bursting with pride, 11-year-old Toni, who suffers from spinal muscular atrophy, directs her wheelchair over the small ramp and into the specially designed car. Her eyes are sparkling, for instead of one of her many medical appointments, she is today going to the Horse Theme Park Munich. Together with the CAVALLUNA PARK Team, we will be escorting and treating her and her family to a very special “Head Up!” day.

Immersing into the world of horses.

From the very first moment, Toni is fascinated as we enter the Horse Theme Park. And not only she. Both big and little are submerged in another world. Everywhere the scent of horses, the sound of hoofs, and this special ambience. We get to know the different breeds of horse, learn where they come from, and meet the one or other four-legged show star in the equestrian spa. And then we’re off to the Shetland Ponies in the cuddly corner, which Toni is especially interested in. Free of all care, they come up to the girl in the wheelchair, saying a curious “Hello”.

The approaching highlight: the EQUILA Show!

We’re all impressed. The EQUILA Theater at the centre of the park thrilled us even on the outside – its architecture is breathtaking. And so the most exciting part of their trip begins for Toni and her family. We enter and steel ourselves for the show. Music, dance, horsemanship, graceful movements between rider and horse – a fairytale story told in brief. And all presented with great love. Here too, the Shetlands light up the faces of Toni and her brother. Instead of the rehearsed show act, they have other things in their minds and make everyone laugh. Towards the end of the show, the horses and actors line up along the edge of the stage. A magical moment, for the horse actors want to be near us and be stroked and snuffle us gently.

After so many moving experiences with these magnificent animals we look forward to the evening’s hospitality at the Munich Mariott Hotel. Our most heartfelt gratitude for the support.

Ambassador of the National Association of Children’s Hospices

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Ambassador of the National Association
of Children’s Hospices

marbet Managing Director Ingo Schwerdtfeger will be the official voice
for children with life-limiting illnesses

“I see it as my personal duty and it is a matter close to my heart, not to let opportunities which are open to me pass by without doing anything, in order to help terminally ill children and their families, as well as to draw attention to their situations and to mobilise active support.”

The National Association of Children’s Hospices is seen as an umbrella organisation for home and institution-based children’s hospice bodies in Germany and is a point of contact for politicians, economists and scientists and a representative for funding agencies.
In Germany there are more than 40,000 families who have a child with a life-limiting illness. For these families, the National Association of Children’s Hospices campaigns to bring them from social marginalisation back into the centre of society and supports them both materially and financially. The work of the National Association of Children’s Hospices is financed almost exclusively by donations.

for the first time marbet is in the top 5 in creative ranking

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for the first time marbet is in the top 5 in creative ranking

Gold and Bronze at the Bea Award at the end of an award-winning year

The successful award year for marbet was rounded off with 14 awards to date from the golden BEA Award for the HottrendsXhibition in the PR/Media event category and the bronze award from the C-HR Berlin Innovation & Creativity Festival in the brand event category.

This successful performance in the 2017 award year, including the Silver Apple at the FAMAB Awards as well as the Gold Award at the Automotive Brand Contest and the Gold Award of Montreux, meant that marbet, after being placed twelfth and seventh in previous years, jumped to fifth in the 2018 Event Creative Ranking and at the same this proves the success of marbet’s strategic redirection in recent years.
Decidedly, an expansion of the specific fields of expertise in live communication forced both strengthening of creative skills, boosted by powerful innovative minds. By doing this marbet gradually established itself to reach its status as a content-driven agency which uses its design skills to win you over. It adapts these skills to meet specific customer requirements and, where necessary, can enrich these with out-of-the-box ideas.

“We are truly thrilled about the success that we have been able to achieve with the creative side, said Creative Director Simon Stahl. “In particular because this is our anniversary year. On the one hand this shows that we have definitely developed from our original basis as a logistics agency and that we are moving in the right direction while systemati-cally expanding our expertise portfolio. Naturally on the other hand, it is also a reward for the entire marbet team, that we have now achieved fifth position in the Creative Ranking and that we can hold our own amongst the leading creative agencies.”

A request for four wheels and all the space in the world

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A request for four wheels and all the space in the world

marbet presented the family of 10 year-old Antonia with a cheque for 15,000 Euro
for a wheelchair accessible car

Toni’s heart’s desire: in the future, to be able to travel in a car together with her parents and her brother. And not only that: continue to meet friends, go to school, discover the world.

What seems to be completely normal at first glance, is not so obvious for Toni and her family. Because 10 year-old Antonia suffers from SMA, a so-called muscle wasting disease, and because of this insidious and incurable illness is confined to a wheelchair. Due to the necessity of having to take this wheelchair on every journey, the standard family car has simply become too small.

Toni’s wish and the related procurement conditions for a wheelchair-accessible car includ-ing ramp and the relevant device for safe transport of the wheelchair, reached us at the end of our anniversary campaign, “20 Jahre WAU” and the continuous support of chil-dren’s hospices which was started as part of this campaign as well as making wishes actually come true for children with life-limiting illnesses.

For this special request from Toni, we held a charity auction as part of our customer event – the “4th marbet golf trophy”. The remarkable thing is that 15,000 Euro was raised.

For the presentation of the cheque, Managing Director Jürgen Wegmann not only provided rooms in the Wald & Schlosshotel in Friedrichsruhe with an exclusive glimpse into the kitchen, but also invited us to an excellent dinner as his guests.

The family has already found the right car. Even if it is not quite Toni’s favourite colour, everyone was very pleased with it and we’re keeping our fingers crossed that the promised delivery date before Christmas will be met.

Silver Apple for “HOT TRENDS”

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Silver Apple for “HOT TRENDS”

marbet received the FAMAB AWARD for the Maybelline project

A multi-media total experience with a performance, which involves the viewers, celebrates details and gives the Maybelline brand free space to work: Maybelline New York HOT TRENDS Xhibition 2017, an effective and successful concept, which was recognised with the Silver Apple award at the FAMAB Awards in Ludwigsburg.

The judges were convinced by the compelling communication script, the high level of affinity with the target group and the intensification to the high point: the live event. In addition influencers are systematically engaged in an approachable way and long-lasting interaction with the community is achieved. As a final touch, the judges described the fantastic atmosphere and the medial output in the course of the live event.

“Once again the award from the Hot Trends Xhibition is the successful culmination of a triumphant year of awards”, said marbet Managing Director Ingo Schwerdtfeger. “The fact that our projects have received multiple acknowledgements, in particular the Maybelline Hot Trends Xhibition and the Toyota C-HR Festival, affirms the pioneering essence of our progressive and innovative input, which we follow in our event designs.

“Outstanding” commitment

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“Outstanding” commitment

marbet implements three-pillar concept for responsible behavior

and is recertified as sustainable company

You will not be able to shape the future unless you start thinking of tomorrow today – this is our motto and this is what all our efforts are aimed at. It is the basis of our continuous commitment in the fields social responsibility, ecological thinking and progressive action.

This commitment includes offering trust-based flexible working hours and various home office options, sports courses and the “marbet Academy” with numerous on-the-job training courses for our employees as well as obliging all our cooperation partners to ensure fair wages and working conditions for all their employees and supporting the German children’s hospice association, not only with financial donations, but by fulfilling the children’s wishes and heart’s desires. One of the children at the hospice, Leotrim, who uses a wheelchair, received a birthday gift from us that went well with the Playstation his parents had given him for his birthday: a television set and a PS Plus subscription.

“With our contacts as internationally operating agency, we have a great range of contacts and opportunities that we want to use to help children that have suffered a terrible blow of fate. By fulfilling their heart’s desires, we have the opportunity to personally help individual children instead of just donating money to an anonymous recipient,” explains marbet managing director Ingo Schwerdtfeger.

Not least, we are integrating sustainable activities into our everyday work to lower our consumption of resources and promote carbon neutrality.  Avoiding the use of disposable materials during events and working with local suppliers close to the event location is just as important as climate-friendly hybrid cars in our vehicle fleet or exclusively using FSC-certified and CO2-neutral paper for everything from the business card to the customer flyer.

On our website, we have launched a “COMMITMENT” section. This section contains all our activities and measures in the fields environment, people and employees for which we have again received a certification as “Sustainable Company powered by FAMAB”.

From professionals. For professionals. Unimog Tour 2017

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From professionals. For professionals.

Unimog Tour 2017

marbet took 30 Unimog on a road trip all over Germany

Almost 6000 kilometers, biting cold, icy hail, torrential downpours and searing heat under a relentless sun, accompanied by flying wood chips and loud engine noises – the journey of 30 Unimog and about 50 people across Germany on the 2017 Unimog Tour was just as multi-faceted as the Unimog itself.

Nine stops with different space and size requirements were passed in only five weeks. The main goals were giving people the chance to experience the brand and conveying specialist product expertise.

Throughout the tour, marbet was entrusted with the development of a concept, planning, visualization, project coordination and support for the participating Unimog partners as well as the on-site organization, which was supported by the Unimog crew, drivers and technicians. Every event location had a mixture of specialist demonstration and emotional show in store for the visitors: Interesting presentations from internal and external speakers, which were specifically geared towards the audience’s interests and applications, were accompanied by product demonstrations by equipment manufacturers and the Unimog sales team in the “Arena for Professionals”.

The highlight for most of the around 300 visitors at every stop were the dynamic vehicle presentations where the efficient performance, product advantages and versatile applications of the Unimog as ultimate multi-purpose vehicle were highlighted in impressive demonstrations. In one demonstration, a Unimog expertly crossed an almost 100 % grade mobile ramp.

“What makes this tour so special is its live character and the experience of being really close to the vehicles,” explains Karsten Fuchs, Head of Communication at Mercedes-Benz Special Trucks. “Our mission for this year’s tour was once again exceeding the results of the last tour. The positive feedback from all visitors shows that we succeeded in doing just that together with marbet.”

“We were very happy to again have the opportunity to collaborate with Mercedes-Benz Special Trucks. This confirms their satisfaction with our work in the past,” says marbet managing director Ingo Schwerdtfeger. “We were more than willing to take up the challenge of taking the 2017 tour even further. We again managed to create unforgettable moments and establish the tour as a sustainable product and brand experience with passion, creative ideas, smooth project management and a professional implementation.”


C-HR Festival wins next award

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C-HR Festival wins next award

 marbet wins Automotive Brand Contest in “Event” category

The C-HR Festival – a two-week creativity and innovation festival celebrating the market launch of the new Toyota C-HR – met with an overwhelmingly positive response due to its progressive brand communication concept, which targeted industry-relevant opinion leaders by regarding interdisciplinary input and creative output as constituent elements of the creative design process.

This holistic concept, which had already won the Golden Award of Montreux, received another prize in the “Event” category of the Automotive Brand Contest.
“This new award proves that the innovative approach taken in our strategic preparation, which included both content and room design concepts, hit a nerve in the world of effective and sustained brand communication,” explains Simon Stahl, Creative Director at marbet Düsseldorf.

The Automotive Brand Contest is the only international design competition for automotive brands. It has developed into an important industry event in just a short period of time. With this competition, the German Design Council honors outstanding product and communication design, highlighting the essential importance of brands and brand design in the automotive industry. The competition focuses on the holistic and consistent use of the brand across all media and products.

Duravit celebrates “Your Future Bathroom”

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Duravit celebrates “Your Future Bathroom”


marbet organizes gala event for Duravit’s 200th anniversary celebration

Innovative energy, a feel for plain shapes and an eye for sustainable design – this is what Duravit stands for. On the occasion of its 200th company anniversary, Duravit celebrated together with associates, friends, employees, customers, designers and the founder’s family during a gala dinner, directed by marbet, the experiences specialist for live communication, at the venerable building of Alte Oper Frankfurt.

With a professional grasp of the big picture, an expert’s eye for the details and the right feel for the customer’s needs, the event agency marbet supported the bathroom manufacturer in the conceptual design, strategic implementation, the logistics and coordination of all subcontractors involved to ensure an unforgettable and overwhelming anniversary event.

marbet was entrusted with ensuring a smooth organization, which included the entire management of 1100 guests from 85 countries, the provision of interpreters and stage coaching for young Duravit employees – to name but a few examples.

The evening’s main element was a guiding theme that had been invented specifically for the anniversary: “Your Future Bathroom” was brought to live by Duravit, its associates and employees as well as the founder’s family. The appearances of designer Dieter Sieger, the first designer to launch a design bathroom with Duravit, as well as the humorous contribution of French designer Philippe Starck, who can look back on a long-standing partnership with Duravit, were dedicated to this theme as well. Gregor Reinert, Chairman of the Supervisory Board of Duravit AG, talked about the family business Duravit and CEO Dr. Frank Richter looked into the future of bathroom design by Duravit. He also honored Jutta Greinert, the mother of Gregort Reinert, who has supported Duravit in words and deeds and furthered the development of Duravit’s design in the past 50 years.

The evening combined a reflection of the company’s history with a dynamic vision of its future. Just as CEO Dr. Frank Richter had imagined, guests could see and feel for themselves what it means to be a part of this company, for instance in the self-made video messages and text contributions by Duravit’s employees.

The “Schwarzwaldmädels” (Black Forest Girls) in their traditional Black Forest costumes marked the visual connection to the company’s origins and today’s head office in the Black Forest with their stylish reinterpretation of the region’s traditional fashion, which reflected the company’s forward-looking spirit.

The surprise appearance by singer Anastacia was certainly among the evening’s highlights.


Pictures: Duravit

#KeineHalbenSachen Tour

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#KeineHalbenSachen Tour

marbet and Roto organize unparalleled roadshow

A truck that can be transformed into a mobile campus on wheels in no time with a total surface area of more than 70 square meters, featuring a showroom, double slideouts and a roof terrace, almost 200 stops in three years in Germany, Austria and the Czech Republic – these are the impressive facts of the #KeineHalbenSachen (“the whole nine yards”) Roadshow that marbet, the specialists for live communication and extraordinary experiences, developed and implemented for the long-established company Roto Dach- und Solartechnologie GmbH.

With the vision of “bringing the skylight for professionals directly to the customers,” the mobile RotoCampus set out on its journey in March and it will continue visiting authorized dealers to present the versatile product range in live demonstrations until 2019.
Visitors can personally see and feel the user friendliness, energy efficiency and quality of Roto roof windows at the various event stations such as the high striker module.

marbet was responsible for developing the concept, coordinating the conversion of the trailer and defining a systematic journey plan in coordination with the local dealers to get this extraordinary show on the road. marbet will further manage the logistic implementation and customer communication over the next three years.

“Handling a three-year roadshow project was a great challenge for us, too, but with strategic planning and great employees, not to mention the great collaboration with Roto, we have been able to truly live up to the tour motto #KeineHalbenSachen,” explains marbet managing director Ingo Schwerdtfeger.

Golden start to this year’s award season

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Golden start to this year’s award season


As an experienced expert for live communication, the marbet agency developed an extraordinary and custom-fit two-week innovation & creativity festival in Berlin, specifically for the launch of the new Toyota C-HR, setting completely new standards. This innovative strength and the complete overall concept have now been awarded the gold medal by the international Golden Award of Montreux in the “Corporate/Public Events” subcategory.

On top of this, marbet was also a finalist in the Set Design/ Architecture subcategory, with the conception of a multimedia overall experience for the international beauty brand, Maybelline New York, at the Berlin Fashion Week 2017. “We are also very happy to be a finalist in the “Consumer/Public Events” subcategory, as one of the agencies involved in the #untaggable tour by Audi,” says Simon Stahl, Creative Director at marbet Düsseldorf.

“The start to the current award season could not have been better,” says Managing Director Ingo Schwerdtfeger. “In every one of our projects, we set ourselves the goal of making an unforgettable impression and transferring a positive message. It therefore makes us even happier when our ideas receive widespread recognition, like now from the Golden Award of Montreux. What’s more, it is the logical result of our strategic restructuring from the last few years. This proves that expanding our skills in live communication and increasing our creative abilities was exactly the right decision. It also shows that our strategy with very innovative, creative minds has paid off. That is great news.”


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marbet coorganised Q2 launch in Germany.

When a new vehicle is launched, it is vital that the “New”, the “Special”, and the “Incomparable” is communicated in a correspondingly new, special, and incomparable setting. For the November 2016 launch of the new Audi Q2 in Germany, the live communication agency marbet was commissioned with the full package of event logistics.

The most important assignment: All prevailing barriers and thought patterns had to be dismantled. Something new should be born that has never seen its like.

The solution: Nothing remained unaffected. There was a complete overhaul – and reinvention – of the locations, the evening events, and the traditional crafts of trade fair fitting, installation, and catering. The outcome was a roadshow in four cities: Berlin, Hamburg, Cologne, and Munich. Each of these locations played host to creative entertainment and individual concepts that appealed to and attracted the urban, lifestyle oriented scene hipsters of the city. With #poolposition in Berlin, #durchlauferhitzer in Hamburg, #passtpartout in Cologne, and #halsüberhopf in Munich, the brand with the four rings reached a huge number of thrilled guests and organised a great many test drives.

Local labels like “Katermukke” and “Stil vor Talent” rocked the Audi target group until the early hours of the morning. Star musicians and other international artists thrilled the visitors with unforgettable performances.

Ralph Herrmann, marbet board member: “We have created something completely new with this project. Nevertheless, the “untaggable” tagline proved the greatest challenge. How can we set highlights that are so fascinating that words fail to tag them? In other words, how do we find a generic that can name this event, for instance in social networks? That’s why we opted for guerrilla tactics at clubbing events in unusual off locations, and not at the classical venues. One outcome was that guests could experience the events in unique surroundings. On the other hand, the service providers and partners were faced repeatedly with new challenges and tasks during the preparatory and implementation phases.”

marbet set the scene for “HOT TRENDS Xhibition 2017” for Maybelline New York

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marbet set the scene for “HOT TRENDS Xhibition 2017” for Maybelline New York

This innovative approach to the event was completely in line with the trend leadership claimed by Maybelline New York in the makeup show segment and will be retained in memory for a long time to come.

At Berliner Motorwerk, the international beauty brand Maybelline New York presented the 2017 HOT TRENDS before more than 850 guests during Berlin Fashion Week. As the leading agency at this event, marbet had many tasks, including supervising the entire show, exhibition, and press conference. The Düsseldorf team was commissioned to provide the full service package from the concept to the realisation.

A plethora of fashion and show business celebrities, including Franziska Knuppe, Bill Kaulitz, and Cathy Hummels, were all there to attend the Fashion Week highlight.

In a total multimedia experience, the guests could experience directly the exciting new looks. Projection areas extending over 300 m2 generated a unique audiovisual setting for the show and invited the guests to immerse themselves in the world of Maybelline New York.

Afterwards, the guests could scrutinise more closely the new looks at the HOT TRENDS Xhibition 2017. The aftershow party rocked to the music of a world acclaimed DJ who was already in the studio with Daft Punk and other top flight music acts.

Host Stefan Heidrich, General Manager of Maybelline New York in Germany, was thrilled: “Recent months have seen Maybelline New York focus more closely on trends: With over 230 novelties we’ll be presenting a veritable fireworks of innovations to our customers on the market and demonstrating at our show how these trends are translated into everyday wear.”

Melissa Meier, Brand Manager at Maybelline New York: “At this point I would like to thank marbet for their support in realising this great project! Maybelline HOT TRENDS Xhibition has really elevated our Maybelline show to the next level. We have received only encouraging feedback throughout. The press and bloggers were all more than thrilled by the innovative show concept, the show installations, and the following exhibition.

Direct product experience, diversity, emotional appeal, media impact – these are only a few of the key attributes that helped marbet pitch higher than four other agencies. Ingo Schwerdtfeger, marbet Managing Director: “We are particularly delighted that our pitch could present our ideas with such conviction against top flight agencies in the fashion and beauty sectors. Although a new sector to us, we could prove our expertise from the concept to the realisation.”

C-HR Berlin

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C-HR Berlin

Innovation & Creativity Festival

The future is not born of the fear of uncertainty, but the courage to face the challenges of our times.

By unveiling its new SUV coupé, the Coupé High Rider (C-HR), Toyota is targeting new buyer groups. In doing so, the world’s most successful car maker is embarking on an all new, innovative course into strategic branding and communication: Even before the sales launch, a multi stage communication strategy has already addressed influential opinion leaders in the targeted sectors who ultimately opened the doors to the target buyer groups.

The solution: a festival tailored precisely to the heterogeneous needs and interests of the target group.
The performers: unconventional thinkers from all over the world.
The audience: colourful, creative persons eager to learn more, founders, digital pioneers, artists, musicians, designers, and fashionistas.

Welcome to the C-HR Festival

Under the banner “Tomorrow, today”, the C-HR Festival presented innovative and creative intellectual pioneers who have long made this principle their own and who gave inspiring insights into the exciting and extraordinary projects of protagonists from all over the world. C-HR was held as an event to network innovative and creative minds from many sectors and businesses who felt free to share their ideas, visions, and experiences in an impressive ambience, the venerable department store Jandorf in Berlin-Mitte. One express wish was direct contact between visitors and speakers.

The content and structural design of the festival was planned and realised in only eight weeks. This involved the thorough reorganisation of over 4000 square metres. On location: many inspiring places. A popup canteen with daily changing specialities by young Berlin chefs, a café, a bar, a coworking space, and two Tilt Brush 360° VR experience arenas. Access to “Outta Space”.

The basement was the scene of constantly changing exhibition areas designed by young contemporary artists. The highlight: an eight by six metre light installation titled “Paradise Baby” that became the city’s Most Shared Art Item after just a few days. Right next door, a sound design studio and the Overflow project installation that together provided the surround for the secret star of the festival – the Toyota C-HR, the name giver, sponsor, and initiator, whose look also deferred to the fascinating content of the festival with characteristic Japanese modesty and humility.

And now, the stage is set for the premiere of the C-HR Festival

For over two weeks there was partaking of brainfood, also literally – while visitors were tasting the refreshing cuisine, fascinating speakers shared their experiences with visitors at lunch time. The afternoon saw experienced workshop trainers present an indepth insight into design, technology, fashion, sustainability, innovation, and creation.

That evening, the Jandorf became the city’s hot spot. A daily changing stage programme provided an exciting and contagious mix of performances by the most exciting newcomers like the synthpop band Roosevelt and the DJ performance artist Verena Wii and hosted art, design, and fashion presentations by artists like Tony Spyra, Doppeldenk, Tizian Baldinger, Tronje Thore van Ellen, and Elizabeta Porodina.

In just a few days, thanks to multi stage, extensive communication measures in the form of printed adverts, flyers, radio cooperation projects, city banners, and below the line, ambient media, digital, and influencer campaigns, the C-HR Festival became the hot tip of the hip Berlin scene. And it was precisely this scene that induced even the most seasoned speakers to take extraordinary measures.

Over 4 terabytes of motion picture content, 70 films, nearly 4,000 photos, and a daily working press department that also supported the numerous influencers disseminated the C-HR festival through all of the relevant channels and reached over 75 million contacts in only two weeks. A myriad posts on Facebook and instagram did the rounds within a highly specific target group and, besides attracting over 7,000 visitors, also distilled nearly 6,000 qualified leads with a perfectly positive attitude to the Toyota brand, the new, innovative, and creative mobility concept “C-HR”, and its motto: Tomorrow, today!

The Mobile World Congress is not enough

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The Mobile World Congress is not enough

An additional milestone in the exceptional collaboration between Yahoo and marbet: attendance at the 2016 Mobile World Congress in Barcelona.

The Mobile World Congress is not enough: Another milestone in the collaboration between Yahoo and marbet: marbet’s team of experts was able to demonstrate its capabilities for communication in space with an additional trade fair stand for Yahoo at the leading European trade fair for mobile communications and services (MWC 2016) held at the end of February. The Munich-based marbet team adapted the trade fair stand concept created by marbet for the dmexco 2015 to the needs and communications goals of the MWC 2016. Once again the Y-factor was the most important feature of the Yahoo stand: Interactivity and interaction between brand and guest, paired with infotainment and inspiration.

The booth concept, implemented for the first time at dmexco, again received outstanding recognition in Barcelona – just like it had in September 2015 in Cologne. A survey of guests at the trade fair confirmed that attendance and quality of the meetings were at correspondingly high levels. This time, the project was commissioned directly by Yahoo! Inc. headquarters in Sunnyvale, California – after marbet had scored a clear win following the international pitch that took advantage of brand and customer knowledge from its previous work. “A wonderful follow-up project that the team was able to secure thanks to an exceptional customer relationship on the part of Creative Director Simon Stahl as well as a clever strategy combined with a functional and lasting design created for the dmexco 2015 project,” concluded marbet managing director Ingo Schwerdtfeger.

The important point was for Yahoo to go toe-to-toe in Barcelona, presenting itself in a self-assured and appealing manner. The goal to convey to attendees from the very start: You are welcome! The stand radiated authenticity and enabled the state-of-the-art presentation of Yahoo’s new technologies. In order to make this possible, marbet divided the two-storey, 155 square metre, stand – designed and built in conjunction with DIMAH Messe + Event GmbH and the Media Resource Group – into different user environments: conversation spaces, lounges and meeting rooms, an “Experience Area” for interactive product testing, the “Discovery Plaza” for discovering visionary applications for the future and the centrepiece, the “tree of confidence”, symbolising the importance and history of Yahoo in the industry, in the centre.

In the “Discovery Plaza”, attendees could test one of Yahoo’s innovative recent developments, the Virtual Reality Flickr VR App, both interactively and intensively using the “Samsung Gear VR powered by Oculus”, for example. “Our collaboration was excellent. marbet is one of the best teams we have ever worked with. We look forward to continuing this partnership,” stated Dana Viltz from Yahoo! Inc. As a follow-on project, marbet has already designed an appearance at the “Online Marketing Rockstars Festival” in Hamburg for Yahoo’s social network, Tumblr. The next project is already on the starting block: The concept phase for Yahoo’s attendance at the dmexco 2016 is already under way.

Ingo Schwerdtfeger, managing director at marbet, was just as enthusiastic about his team’s work: “In Barcelona, we were particularly able to demonstrate marbet’s brand equity – namely ‘local agency, global reach’: this means managing international, sophisticated projects with very personal and level-headed passion from design to realisation. In this case, with exceptional support from our Spanish colleagues in Barcelona”.

marbet off to a successful start with the ATR Congress

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marbet off to a successful start with the ATR Congress

Live communications agency marbet organises the ATR workshop partner congress in Berlin with 1,750 attendees

Live communications agency marbet started the 2016 event marathon on a grand scale, organising the central workshop partner congress for ATR Service GmbH, held at the Estrel hotel in Berlin – Germany’s largest hotel – between 8 – 10 January. The theme for the event “Kick-off 2016 – staying in the lead together” likewise kept its promise in the field of customer relationships. ATR Service GmbH was thrilled with marbet’s work as lead agency. “They are not only masters of their trade, but they love their work. This feeling comes through continuously – and that makes the difference between good and exceptional”, according to Edith Pisching, Marketing & Corporate Communication at ATR.

ATR Service GmbH, one of the biggest and most successful trade cooperations of leading distributors of the independent automotive parts market, extended an invitation to the workshop partner congress and 1,750 guests – especially ATR premium customers and their companions – accepted the invitation to the event in the capital. Under the banner of “Football”, they experienced a top-class convention with current topics for 2016 and an informal evening programme with the feeling of a fan party and brilliant entertainment. The theme of football was the common element for both parts of the event: from infotainment with keynote speaker and ‘world football referee of the year’ Dr Markus Merk, to the giant football decorations and soccer pitch table cloths, player’s pass as name tag and the fan scarf give-away. The street food festival and cocktail lounge were likewise to the liking of ATR fans. As the entertainment highlight, marbet served up the ATR freestyle football performance team, light artist Alex Dowis and the show band “Livin’ Music Family” among others as dessert for the spirited party.

Ingo Schwerdtfeger, managing director at marbet, was equally enthusiastic about the agile project team, perfect execution and performance as lead agency: “Everyone demonstrated a high level of commitment – despite a short lead time following years’ end. This is a team that inspires me. And a super start for 2016.”

Creating inspiring moments: The new marbet website

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Creating inspiring moments: The new marbet website


“Wits as the path to the heart”, “Global home agency”, “People who do” or simply “Freshly prepared”. That’s the way it’s been written. Information that excites. Design that works. And topics that have character. That’s how things should be. No more, no less. All on the new marbet website launched right on time in January 2016 for the start of our anniversary year – “20 years of marbet”. The new website is the most visible element of an entire package of methods for increasing customer focus using leaner processes. It is both an expression and the result of a thoughtful update in corporate design.

Even on our website, we are driven by a single objective: focus on the customer. And as always our employees are considered in the mix as well. These are the two key ingredients that characterize marbet – for 20 years. For the same reason, we are using personal statements from our employees as the emotional lead for our new website: Employees representative of the entire range our staff has the opportunity to speak and make their own personal statement: from company management to accounting and creative directors, junior project managers and DHBW students.

However, the main feature of our new website is its functional design: Its organisation and clear arrangement are intuitive and designed to enhance readability. Large images and short texts lead visitors to their desired topics. This means that all target groups are quickly able to find what they are looking for – whether they are customers, applicants or merely prospective customers. “Even on-line, we want to authentically tell our potential customers, employees and interested people who we are, how we tick and what makes us special – based on 20 years of experience. Thanks to appealing images and succinct texts on our website, this works exceptionally well” says Managing Director Ingo Schwerdtfeger.

Yahoo! – marbet is trade fairs

By | Allgemein @en, Germany, Press | No Comments

Yahoo! – marbet is trade fairs


After initial test projects last year and this spring, marbet has now designed and realised Yahoo! Deutschland Services GmbH’s presentation at the dmexco 2015 (16/17 September), the leading international trade fair for digital economy. The Künzelsau-based live communications agency prevailed against its competitors in the pitch process using a B2B booth design that is innovative both from an architecture and content standpoint. As central function of the fair stand, marbet created a versatile and flexible play and communication area for live presentations of Yahoo products. We created completely different communication islands for each type of conversation as part of this design. The start-up architecture was based on a clearly recognizable brand identity as well as a cross-media interactive experience based on Yahoo’s product portfolio and high quality of stay in the meeting areas. “It is a very innovative, attractive and functional booth. We were able to ideally present our products highlighting their entire innovation potential and at the same time have an incredibly high meeting frequency whilst enjoying the best quality of conversation,” says Stefan Wehler, Head of Marketing at Yahoo Deutschland, “our conclusion is that not only were the results and quality excellent, but also that our collaboration with marbet worked perfectly. This collaboration has a future.”

Ralph Herrmann, Managing Director of marbet, was also excited about the implementation of the trade fair design: “The booth is an excellent example of aesthetic and brand-oriented communication in a room and a great initial project with our customer Yahoo. Thanks to our advisers and creative professionals from various fields, we are in an excellent position to be able to provide professional support for all forms of live communication in the future as well.”

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