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Contact marbet-press department:

Katja Hesslinger | 0049 7940 549 444


Golden start to this year’s award season

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Golden start to this year’s award season


As an experienced expert for live communication, the marbet agency developed an extraordinary and custom-fit two-week innovation & creativity festival in Berlin, specifically for the launch of the new Toyota C-HR, setting completely new standards. This innovative strength and the complete overall concept have now been awarded the gold medal by the international Golden Award of Montreux in the “Corporate/Public Events” subcategory.

On top of this, marbet was also a finalist in the Set Design/ Architecture subcategory, with the conception of a multimedia overall experience for the international beauty brand, Maybelline New York, at the Berlin Fashion Week 2017. “We are also very happy to be a finalist in the “Consumer/Public Events” subcategory, as one of the agencies involved in the #untaggable tour by Audi,” says Simon Stahl, Creative Director at marbet Düsseldorf.

“The start to the current award season could not have been better,” says Managing Director Ingo Schwerdtfeger. “In every one of our projects, we set ourselves the goal of making an unforgettable impression and transferring a positive message. It therefore makes us even happier when our ideas receive widespread recognition, like now from the Golden Award of Montreux. What’s more, it is the logical result of our strategic restructuring from the last few years. This proves that expanding our skills in live communication and increasing our creative abilities was exactly the right decision. It also shows that our strategy with very innovative, creative minds has paid off. That is great news.”



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marbet coorganised Q2 launch in Germany.

When a new vehicle is launched, it is vital that the “New”, the “Special”, and the “Incomparable” is communicated in a correspondingly new, special, and incomparable setting. For the November 2016 launch of the new Audi Q2 in Germany, the live communication agency marbet was commissioned with the full package of event logistics.

The most important assignment: All prevailing barriers and thought patterns had to be dismantled. Something new should be born that has never seen its like.

The solution: Nothing remained unaffected. There was a complete overhaul – and reinvention – of the locations, the evening events, and the traditional crafts of trade fair fitting, installation, and catering. The outcome was a roadshow in four cities: Berlin, Hamburg, Cologne, and Munich. Each of these locations played host to creative entertainment and individual concepts that appealed to and attracted the urban, lifestyle oriented scene hipsters of the city. With #poolposition in Berlin, #durchlauferhitzer in Hamburg, #passtpartout in Cologne, and #halsüberhopf in Munich, the brand with the four rings reached a huge number of thrilled guests and organised a great many test drives.

Local labels like “Katermukke” and “Stil vor Talent” rocked the Audi target group until the early hours of the morning. Star musicians and other international artists thrilled the visitors with unforgettable performances.

Ralph Herrmann, marbet board member: “We have created something completely new with this project. Nevertheless, the “untaggable” tagline proved the greatest challenge. How can we set highlights that are so fascinating that words fail to tag them? In other words, how do we find a generic that can name this event, for instance in social networks? That’s why we opted for guerrilla tactics at clubbing events in unusual off locations, and not at the classical venues. One outcome was that guests could experience the events in unique surroundings. On the other hand, the service providers and partners were faced repeatedly with new challenges and tasks during the preparatory and implementation phases.”


marbet set the scene for “HOT TRENDS Xhibition 2017” for Maybelline New York

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marbet set the scene for “HOT TRENDS Xhibition 2017” for Maybelline New York

This innovative approach to the event was completely in line with the trend leadership claimed by Maybelline New York in the makeup show segment and will be retained in memory for a long time to come.

At Berliner Motorwerk, the international beauty brand Maybelline New York presented the 2017 HOT TRENDS before more than 850 guests during Berlin Fashion Week. As the leading agency at this event, marbet had many tasks, including supervising the entire show, exhibition, and press conference. The Düsseldorf team was commissioned to provide the full service package from the concept to the realisation.

A plethora of fashion and show business celebrities, including Franziska Knuppe, Bill Kaulitz, and Cathy Hummels, were all there to attend the Fashion Week highlight.

In a total multimedia experience, the guests could experience directly the exciting new looks. Projection areas extending over 300 m2 generated a unique audiovisual setting for the show and invited the guests to immerse themselves in the world of Maybelline New York.

Afterwards, the guests could scrutinise more closely the new looks at the HOT TRENDS Xhibition 2017. The aftershow party rocked to the music of a world acclaimed DJ who was already in the studio with Daft Punk and other top flight music acts.

Host Stefan Heidrich, General Manager of Maybelline New York in Germany, was thrilled: “Recent months have seen Maybelline New York focus more closely on trends: With over 230 novelties we’ll be presenting a veritable fireworks of innovations to our customers on the market and demonstrating at our show how these trends are translated into everyday wear.”

Melissa Meier, Brand Manager at Maybelline New York: “At this point I would like to thank marbet for their support in realising this great project! Maybelline HOT TRENDS Xhibition has really elevated our Maybelline show to the next level. We have received only encouraging feedback throughout. The press and bloggers were all more than thrilled by the innovative show concept, the show installations, and the following exhibition.

Direct product experience, diversity, emotional appeal, media impact – these are only a few of the key attributes that helped marbet pitch higher than four other agencies. Ingo Schwerdtfeger, marbet Managing Director: “We are particularly delighted that our pitch could present our ideas with such conviction against top flight agencies in the fashion and beauty sectors. Although a new sector to us, we could prove our expertise from the concept to the realisation.”


C-HR Berlin

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C-HR Berlin

Innovation & Creativity Festival

The future is not born of the fear of uncertainty, but the courage to face the challenges of our times.

By unveiling its new SUV coupé, the Coupé High Rider (C-HR), Toyota is targeting new buyer groups. In doing so, the world’s most successful car maker is embarking on an all new, innovative course into strategic branding and communication: Even before the sales launch, a multi stage communication strategy has already addressed influential opinion leaders in the targeted sectors who ultimately opened the doors to the target buyer groups.

The solution: a festival tailored precisely to the heterogeneous needs and interests of the target group.
The performers: unconventional thinkers from all over the world.
The audience: colourful, creative persons eager to learn more, founders, digital pioneers, artists, musicians, designers, and fashionistas.

Welcome to the C-HR Festival

Under the banner “Tomorrow, today”, the C-HR Festival presented innovative and creative intellectual pioneers who have long made this principle their own and who gave inspiring insights into the exciting and extraordinary projects of protagonists from all over the world. C-HR was held as an event to network innovative and creative minds from many sectors and businesses who felt free to share their ideas, visions, and experiences in an impressive ambience, the venerable department store Jandorf in Berlin-Mitte. One express wish was direct contact between visitors and speakers.

The content and structural design of the festival was planned and realised in only eight weeks. This involved the thorough reorganisation of over 4000 square metres. On location: many inspiring places. A popup canteen with daily changing specialities by young Berlin chefs, a café, a bar, a coworking space, and two Tilt Brush 360° VR experience arenas. Access to “Outta Space”.

The basement was the scene of constantly changing exhibition areas designed by young contemporary artists. The highlight: an eight by six metre light installation titled “Paradise Baby” that became the city’s Most Shared Art Item after just a few days. Right next door, a sound design studio and the Overflow project installation that together provided the surround for the secret star of the festival – the Toyota C-HR, the name giver, sponsor, and initiator, whose look also deferred to the fascinating content of the festival with characteristic Japanese modesty and humility.

And now, the stage is set for the premiere of the C-HR Festival

For over two weeks there was partaking of brainfood, also literally – while visitors were tasting the refreshing cuisine, fascinating speakers shared their experiences with visitors at lunch time. The afternoon saw experienced workshop trainers present an indepth insight into design, technology, fashion, sustainability, innovation, and creation.

That evening, the Jandorf became the city’s hot spot. A daily changing stage programme provided an exciting and contagious mix of performances by the most exciting newcomers like the synthpop band Roosevelt and the DJ performance artist Verena Wii and hosted art, design, and fashion presentations by artists like Tony Spyra, Doppeldenk, Tizian Baldinger, Tronje Thore van Ellen, and Elizabeta Porodina.

In just a few days, thanks to multi stage, extensive communication measures in the form of printed adverts, flyers, radio cooperation projects, city banners, and below the line, ambient media, digital, and influencer campaigns, the C-HR Festival became the hot tip of the hip Berlin scene. And it was precisely this scene that induced even the most seasoned speakers to take extraordinary measures.

Over 4 terabytes of motion picture content, 70 films, nearly 4,000 photos, and a daily working press department that also supported the numerous influencers disseminated the C-HR festival through all of the relevant channels and reached over 75 million contacts in only two weeks. A myriad posts on Facebook and instagram did the rounds within a highly specific target group and, besides attracting over 7,000 visitors, also distilled nearly 6,000 qualified leads with a perfectly positive attitude to the Toyota brand, the new, innovative, and creative mobility concept “C-HR”, and its motto: Tomorrow, today!


The Mobile World Congress is not enough

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The Mobile World Congress is not enough

An additional milestone in the exceptional collaboration between Yahoo and marbet: attendance at the 2016 Mobile World Congress in Barcelona.

The Mobile World Congress is not enough: Another milestone in the collaboration between Yahoo and marbet: marbet’s team of experts was able to demonstrate its capabilities for communication in space with an additional trade fair stand for Yahoo at the leading European trade fair for mobile communications and services (MWC 2016) held at the end of February. The Munich-based marbet team adapted the trade fair stand concept created by marbet for the dmexco 2015 to the needs and communications goals of the MWC 2016. Once again the Y-factor was the most important feature of the Yahoo stand: Interactivity and interaction between brand and guest, paired with infotainment and inspiration.

The booth concept, implemented for the first time at dmexco, again received outstanding recognition in Barcelona – just like it had in September 2015 in Cologne. A survey of guests at the trade fair confirmed that attendance and quality of the meetings were at correspondingly high levels. This time, the project was commissioned directly by Yahoo! Inc. headquarters in Sunnyvale, California – after marbet had scored a clear win following the international pitch that took advantage of brand and customer knowledge from its previous work. “A wonderful follow-up project that the team was able to secure thanks to an exceptional customer relationship on the part of Creative Director Simon Stahl as well as a clever strategy combined with a functional and lasting design created for the dmexco 2015 project,” concluded marbet managing director Ingo Schwerdtfeger.

The important point was for Yahoo to go toe-to-toe in Barcelona, presenting itself in a self-assured and appealing manner. The goal to convey to attendees from the very start: You are welcome! The stand radiated authenticity and enabled the state-of-the-art presentation of Yahoo’s new technologies. In order to make this possible, marbet divided the two-storey, 155 square metre, stand – designed and built in conjunction with DIMAH Messe + Event GmbH and the Media Resource Group – into different user environments: conversation spaces, lounges and meeting rooms, an “Experience Area” for interactive product testing, the “Discovery Plaza” for discovering visionary applications for the future and the centrepiece, the “tree of confidence”, symbolising the importance and history of Yahoo in the industry, in the centre.

In the “Discovery Plaza”, attendees could test one of Yahoo’s innovative recent developments, the Virtual Reality Flickr VR App, both interactively and intensively using the “Samsung Gear VR powered by Oculus”, for example. “Our collaboration was excellent. marbet is one of the best teams we have ever worked with. We look forward to continuing this partnership,” stated Dana Viltz from Yahoo! Inc. As a follow-on project, marbet has already designed an appearance at the “Online Marketing Rockstars Festival” in Hamburg for Yahoo’s social network, Tumblr. The next project is already on the starting block: The concept phase for Yahoo’s attendance at the dmexco 2016 is already under way.

Ingo Schwerdtfeger, managing director at marbet, was just as enthusiastic about his team’s work: “In Barcelona, we were particularly able to demonstrate marbet’s brand equity – namely ‘local agency, global reach’: this means managing international, sophisticated projects with very personal and level-headed passion from design to realisation. In this case, with exceptional support from our Spanish colleagues in Barcelona”.


marbet off to a successful start with the ATR Congress

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marbet off to a successful start with the ATR Congress

Live communications agency marbet organises the ATR workshop partner congress in Berlin with 1,750 attendees

Live communications agency marbet started the 2016 event marathon on a grand scale, organising the central workshop partner congress for ATR Service GmbH, held at the Estrel hotel in Berlin – Germany’s largest hotel – between 8 – 10 January. The theme for the event “Kick-off 2016 – staying in the lead together” likewise kept its promise in the field of customer relationships. ATR Service GmbH was thrilled with marbet’s work as lead agency. “They are not only masters of their trade, but they love their work. This feeling comes through continuously – and that makes the difference between good and exceptional”, according to Edith Pisching, Marketing & Corporate Communication at ATR.

ATR Service GmbH, one of the biggest and most successful trade cooperations of leading distributors of the independent automotive parts market, extended an invitation to the workshop partner congress and 1,750 guests – especially ATR premium customers and their companions – accepted the invitation to the event in the capital. Under the banner of “Football”, they experienced a top-class convention with current topics for 2016 and an informal evening programme with the feeling of a fan party and brilliant entertainment. The theme of football was the common element for both parts of the event: from infotainment with keynote speaker and ‘world football referee of the year’ Dr Markus Merk, to the giant football decorations and soccer pitch table cloths, player’s pass as name tag and the fan scarf give-away. The street food festival and cocktail lounge were likewise to the liking of ATR fans. As the entertainment highlight, marbet served up the ATR freestyle football performance team, light artist Alex Dowis and the show band “Livin’ Music Family” among others as dessert for the spirited party.

Ingo Schwerdtfeger, managing director at marbet, was equally enthusiastic about the agile project team, perfect execution and performance as lead agency: “Everyone demonstrated a high level of commitment – despite a short lead time following years’ end. This is a team that inspires me. And a super start for 2016.”


Creating inspiring moments: The new marbet website

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Creating inspiring moments: The new marbet website


“Wits as the path to the heart”, “Global home agency”, “People who do” or simply “Freshly prepared”. That’s the way it’s been written. Information that excites. Design that works. And topics that have character. That’s how things should be. No more, no less. All on the new marbet website launched right on time in January 2016 for the start of our anniversary year – “20 years of marbet”. The new website is the most visible element of an entire package of methods for increasing customer focus using leaner processes. It is both an expression and the result of a thoughtful update in corporate design.

Even on our website, we are driven by a single objective: focus on the customer. And as always our employees are considered in the mix as well. These are the two key ingredients that characterize marbet – for 20 years. For the same reason, we are using personal statements from our employees as the emotional lead for our new website: Employees representative of the entire range our staff has the opportunity to speak and make their own personal statement: from company management to accounting and creative directors, junior project managers and DHBW students.

However, the main feature of our new website is its functional design: Its organisation and clear arrangement are intuitive and designed to enhance readability. Large images and short texts lead visitors to their desired topics. This means that all target groups are quickly able to find what they are looking for – whether they are customers, applicants or merely prospective customers. “Even on-line, we want to authentically tell our potential customers, employees and interested people who we are, how we tick and what makes us special – based on 20 years of experience. Thanks to appealing images and succinct texts on our website, this works exceptionally well” says Managing Director Ingo Schwerdtfeger.


Yahoo! – marbet is trade fairs

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Yahoo! – marbet is trade fairs


After initial test projects last year and this spring, marbet has now designed and realised Yahoo! Deutschland Services GmbH’s presentation at the dmexco 2015 (16/17 September), the leading international trade fair for digital economy. The Künzelsau-based live communications agency prevailed against its competitors in the pitch process using a B2B booth design that is innovative both from an architecture and content standpoint. As central function of the fair stand, marbet created a versatile and flexible play and communication area for live presentations of Yahoo products. We created completely different communication islands for each type of conversation as part of this design. The start-up architecture was based on a clearly recognizable brand identity as well as a cross-media interactive experience based on Yahoo’s product portfolio and high quality of stay in the meeting areas. “It is a very innovative, attractive and functional booth. We were able to ideally present our products highlighting their entire innovation potential and at the same time have an incredibly high meeting frequency whilst enjoying the best quality of conversation,” says Stefan Wehler, Head of Marketing at Yahoo Deutschland, “our conclusion is that not only were the results and quality excellent, but also that our collaboration with marbet worked perfectly. This collaboration has a future.”

Ralph Herrmann, Managing Director of marbet, was also excited about the implementation of the trade fair design: “The booth is an excellent example of aesthetic and brand-oriented communication in a room and a great initial project with our customer Yahoo. Thanks to our advisers and creative professionals from various fields, we are in an excellent position to be able to provide professional support for all forms of live communication in the future as well.”