Audi R8 Spyder

Assignment

The event objective was maximum media coverage and the emotional brand positioning of the R8 Spyder.

Implementation

It was staged as a two-part roadshow in Beijing (The Place) and Shanghai (Century Square) with 200 VIPs, press and television broadcasting.

Highlights

The R8 Spyder becomes the ultimate brand ambassador in a multimedia staging cube.

360° projectors and vehicle performances transform the „R8 Spyder Matrix” into a multi-sense experience for the participants.

Client

AUDI AG

Location

Beijing and Shanghai, China

Occasion

Corporate-Event
National product launch of the Audi R8 Spyder in China

Attendance

200 invited guests to the “Opening Event”, several thousand guests during the “Public Days”.