Weishaupt formal opening of the new R&D building

Assignment

International series of events lasting several days for the formal opening of the new R&D building for various target groups: VIP event with 280 guests, evening reception for 2,350 employees from 43 countries, and an open day with about 15,000 guests from the region on the Weishaupt company grounds at its Schwendi base.

Implementation 

Expanse of tents presenting a highly refined and appealing architecture as the festival grounds for all event areas blending harmoniously into the unique company premises. All craft presentations adapted to the specific target groups in their event areas.

Highlights

David Garret as a surprise star guest, Udo Jürgens and the Pepe Lienhard Big Band, impressive international image films for each country on ultra wide 40 m projection screens, video mapping for the artistic translation of the Weishaupt brand, transforming the new R&D building in a fascinating media setting – up to the concluding media fireworks.

Client

Max Weishaupt GmbH

Location

Schwendi near Ulm, Germany

Occasion

Formal opening of the new R&D building

Attendance

VIP-Event: 250
Employee Event: 2.350
Open day: 15.000