Creating inspiring moments: The new marbet website
THE NEW MARBET WEBSITE IS ONLINE JUST IN TIME FOR OUR ANNIVERSARY YEAR – “20 YEARS OF MARBET”: SLIMMED-DOWN DESIGN AND FULL OF INFORMATION
“Wits as the path to the heart”, “Global home agency”, “People who do” or simply “Freshly prepared”. That’s the way it’s been written. Information that excites. Design that works. And topics that have character. That’s how things should be. No more, no less. All on the new marbet website launched right on time in January 2016 for the start of our anniversary year – “20 years of marbet”. The new website is the most visible element of an entire package of methods for increasing customer focus using leaner processes. It is both an expression and the result of a thoughtful update in corporate design.
Even on our website, we are driven by a single objective: focus on the customer. And as always our employees are considered in the mix as well. These are the two key ingredients that characterize marbet – for 20 years. For the same reason, we are using personal statements from our employees as the emotional lead for our new website: Employees representative of the entire range our staff has the opportunity to speak and make their own personal statement: from company management to accounting and creative directors, junior project managers and DHBW students.
However, the main feature of our new website is its functional design: Its organisation and clear arrangement are intuitive and designed to enhance readability. Large images and short texts lead visitors to their desired topics. This means that all target groups are quickly able to find what they are looking for – whether they are customers, applicants or merely prospective customers. “Even on-line, we want to authentically tell our potential customers, employees and interested people who we are, how we tick and what makes us special – based on 20 years of experience. Thanks to appealing images and succinct texts on our website, this works exceptionally well” says Managing Director Ingo Schwerdtfeger.