marbet off to a successful start with the ATR Congress

Live communications agency marbet organises the ATR workshop partner congress in Berlin with 1,750 attendees

Live communications agency marbet started the 2016 event marathon on a grand scale, organising the central workshop partner congress for ATR Service GmbH, held at the Estrel hotel in Berlin – Germany’s largest hotel – between 8 – 10 January. The theme for the event “Kick-off 2016 – staying in the lead together” likewise kept its promise in the field of customer relationships. ATR Service GmbH was thrilled with marbet’s work as lead agency. “They are not only masters of their trade, but they love their work. This feeling comes through continuously – and that makes the difference between good and exceptional”, according to Edith Pisching, Marketing & Corporate Communication at ATR.

ATR Service GmbH, one of the biggest and most successful trade cooperations of leading distributors of the independent automotive parts market, extended an invitation to the workshop partner congress and 1,750 guests – especially ATR premium customers and their companions – accepted the invitation to the event in the capital. Under the banner of “Football”, they experienced a top-class convention with current topics for 2016 and an informal evening programme with the feeling of a fan party and brilliant entertainment. The theme of football was the common element for both parts of the event: from infotainment with keynote speaker and ‘world football referee of the year’ Dr Markus Merk, to the giant football decorations and soccer pitch table cloths, player’s pass as name tag and the fan scarf give-away. The street food festival and cocktail lounge were likewise to the liking of ATR fans. As the entertainment highlight, marbet served up the ATR freestyle football performance team, light artist Alex Dowis and the show band “Livin’ Music Family” among others as dessert for the spirited party.

Ingo Schwerdtfeger, managing director at marbet, was equally enthusiastic about the agile project team, perfect execution and performance as lead agency: “Everyone demonstrated a high level of commitment – despite a short lead time following years’ end. This is a team that inspires me. And a super start for 2016.”