News / 2021.08.05
Vaulting into the 2016 creative rankings at lightning speed
Creativity plays a strategic role in our daily routine at marbet. Regardless of whether the topic is design or digital, print or film, staging or activation: Design and creativity are always the foundation. Creativity makes the difference, it creates an added value for the customer – and for the agency. Again during 2015, marbet was able to create inspiring moments for a large number of projects and events. All of them had their origin in the creative design phase. However, very few ideas are recognised at award ceremonies in this field. In this realm, only exceptional and holistic ideas stand a chance. The number and unique profile of these types of projects varies from year to year. During 2015, marbet was recognised for its projects at several award ceremonies in the industry, launching it back into the German creative ranking where it landed in 7th place.
Creativity and conceptual strength, says marbet’s Managing Director Ingo Schwerdtfeger, are a decisive factor for success in competition: “The key to marbet’s economic success is the intellectual freedom our employees. For us in management, it is important that we achieve economic success with a team that is motivated and in high spirits. A team who likes working at marbet and who surprise us daily with fresh ideas.”
Design approach “Creativity with a Sense of Reality”
The Künzelsau-based agency won the highest number of prizes with the project “TT 360º”, the market launch event for the Audi TT held in the temporary Metrodrom at the Skyline Plaza in Frankfurt. This event was staged in cooperation with creative agency KMS BLACKSPACE. The event was designed for about 5,000 invited guests and Audi fans, included Germany’s most extreme steep turn, where they combined the 180° cinema experience with a light and sound show as well as real vehicles moving at high speed, and received multiple awards: among them are the FAMAB Award, the Golden Award of Montreux, the CommAward, the EuBEA Award, the EX Award and the Galaxy Award. Two bronze nails in the ADC contest were brought home as well.
marbet has been pursuing the “intelligent creativity” design approach for several years now. “We sometimes have to explain it, but we gladly do so,” says Ingo Schwerdtfeger, “we are guided by the idea of creativity with a sense of reality. This means that we develop creative designs based on a clear objective provided by our customers that are both tailored and practical and that refine them working closely with the customer. Our customers appreciate the difference.” The Managing Director continues by saying that close and collegial collaboration with partner agencies and creative partners is equally important in the creative and implementation process. marbet maintains this creative network with passion, openness and a sophisticated preferred partner system. “This is why we want to officially express our thanks to the colleagues of KMS BLACKSPACE. It is great that this wonderful partnership has yielded so many tangible results in the form of precious metals,” says marbet Managing Director Ingo Schwerdtfeger enthusiastically.