News / 2021.05.14

Yahoo! – marbet is trade fairs


After initial test projects last year and this spring, marbet has now designed and realised Yahoo! Deutschland Services GmbH’s presentation at the dmexco 2015 (16/17 September), the leading international trade fair for digital economy. The Künzelsau-based live communications agency prevailed against its competitors in the pitch process using a B2B booth design that is innovative both from an architecture and content standpoint. As central function of the fair stand, marbet created a versatile and flexible play and communication area for live presentations of Yahoo products. We created completely different communication islands for each type of conversation as part of this design. The start-up architecture was based on a clearly recognizable brand identity as well as a cross-media interactive experience based on Yahoo’s product portfolio and high quality of stay in the meeting areas. “It is a very innovative, attractive and functional booth. We were able to ideally present our products highlighting their entire innovation potential and at the same time have an incredibly high meeting frequency whilst enjoying the best quality of conversation,” says Stefan Wehler, Head of Marketing at Yahoo Deutschland, “our conclusion is that not only were the results and quality excellent, but also that our collaboration with marbet worked perfectly. This collaboration has a future.”

Ralph Herrmann, Managing Director of marbet, was also excited about the implementation of the trade fair design: “The booth is an excellent example of aesthetic and brand-oriented communication in a room and a great initial project with our customer Yahoo. Thanks to our advisers and creative professionals from various fields, we are in an excellent position to be able to provide professional support for all forms of live communication in the future as well.”