125 years of ZEAG Energie AG

Assignment

Based in Kuenzelsau, the live communication agency marbet produced two major events for the 125th anniversary of the Heilbronn utility company ZEAG with over 700 invited guests.

Implementation

The Harmonie Heilbronn, where the then “Württembergische Portland Cement-Werk zu Lauffen a.N.” was founded 125 years ago to the day, now served as the venue for the first anniversary ceremony. ZEAG CEO Eckard Veil invited to this event his current and former employees, about 420 in all. The next day, a further 300 honorary guests from politics, trade, and industry took their places among the well wishers, including Environment Minister Franz Untersteller and the Heilbronn Mayor Helmut Himmelsbach.

Highlights

Geared to the motto “Energy for special moments”, both events produced by marbet offered surprises in the form of special programmes tailored specifically to the guests, including pioneering guest speakers, a staged power outage, “thingummybobs” about energy terminology, and unplugged appearances by the band Glasperlenspiel. The future of energy was presented with an accompaniment of modern event design and a visionary anniversary exhibition.

Client

ZEAG Energie AG

Location

Heilbronn

Occasion

125 years of ZEAG Energie AG

Attendance

08/12/13 – 420 employees, 09/12/13 – 300 honorary guests