Audi Q3 Launch & Gala Night

Assignment

Audi Q3 launch in China with greatest possible media impact

Implementation

Audi Q3 launch themed “Thrill your City” with urban 3D stage design, extraordinary walk-through stage and interactive vehicle choreographies implementing the largest interactive touchscreen gesture technology in an events project.

International pop celebrities Oceana, Fighting Gravity, Coco Lee and DJ Jasmine rocked the stage.

Highlights

The Audi Football Gala Night was also held as part of the Chinese launch event, featuring players from German football teams FC Bayern Munich and VFL Wolfsburg, who competed against each other at the Audi Cup held the following day.

Film

 

Client

Audi AG

Projectpartner

CREATORS GmbH und Planwerkstatt

Location

Guangzhou, China

Occasion

Corporate-Event
Audi Q3 Launch in China with Audi Cup 2012 China implementation

Attendance

900 invited guests and Chinese media