The event objective was maximum media coverage and the emotional brand positioning of the R8 Spyder.
It was staged as a two-part roadshow in Beijing (The Place) and Shanghai (Century Square) with 200 VIPs, press and television broadcasting.
The R8 Spyder becomes the ultimate brand ambassador in a multimedia staging cube.
360° projectors and vehicle performances transform the „R8 Spyder Matrix” into a multi-sense experience for the participants.
Beijing and Shanghai, China
National product launch of the Audi R8 Spyder in China
200 invited guests to the “Opening Event”, several thousand guests during the “Public Days”.