Daimler world première:

Launch of Unimog and Econic

Assignment

3 world premières, 2,000 guests for Mercedes Benz special trucks.

Implementation

Presentation of the tailored, efficient, compact and versatile special trucks using a combination of dynamic vehicle choreography and talks by experts, hands-on stations and small group workshops.

Highlights

Kick off with a press event, followed by event launches on the following days, which were individually attuned to very different international target groups.

Film

Client

Daimler AG

Location

Woerth

Occasion

Launch of Unimog and Econic

Attendance

2000 international guests