3 world premières, 2,000 guests for Mercedes Benz special trucks.
Presentation of the tailored, efficient, compact and versatile special trucks using a combination of dynamic vehicle choreography and talks by experts, hands-on stations and small group workshops.
Kick off with a press event, followed by event launches on the following days, which were individually attuned to very different international target groups.
Launch of Unimog and Econic
2000 international guests