Double product launch: Mercedes CLS and Mercedes E-Class for 700 VIPs, press, and multipliers in Shanghai, China.
3D production at the Exhibition Center. Future Tunnel leading to a vision of the future. Show elements and celebrity keynote speakers like Mikka Häkkinen. After event with show and lounge.
Holo projections present the cars apparently weightless. Refined choreography with ten cars simultaneously.
Mercedes Benz AG
Shanghai / China
Doppelte Produkteinführung: Mercedes CLS
und Mercedes E-Klasse
700 VIPs, press und multiplicators