Launch of the Mercedes CLS and E-Class

Assignment

Double product launch: Mercedes CLS and Mercedes E-Class for 700 VIPs, press, and multipliers in Shanghai, China.

Implementation

3D production at the Exhibition Center. Future Tunnel leading to a vision of the future. Show elements and celebrity keynote speakers like Mikka Häkkinen. After event with show and lounge.

Highlights

Holo projections present the cars apparently weightless. Refined choreography with ten cars simultaneously.

Client

Mercedes Benz AG

Location

Shanghai / China

Occasion

Doppelte Produkteinführung: Mercedes CLS
und Mercedes E-Klasse

Attendance

700 VIPs, press und multiplicators