Assignment
Double product launch: Mercedes CLS and Mercedes E-Class for 700 VIPs, press, and multipliers in Shanghai, China.
Implementation
3D production at the Exhibition Center. Future Tunnel leading to a vision of the future. Show elements and celebrity keynote speakers like Mikka Häkkinen. After event with show and lounge.
Highlights
Holo projections present the cars apparently weightless. Refined choreography with ten cars simultaneously.
Client
Mercedes Benz AG
Location
Shanghai / China
Occasion
Doppelte Produkteinführung: Mercedes CLS
und Mercedes E-Klasse
Attendance
700 VIPs, press und multiplicators
