New Generation Hyundai i20

Assignment

Conception and implementation of a dynamic driving event for 450 European trade journalists. The concept attached great importance to the personal character of the event. Centre stage was given to loving care: the guest was to feel “at home”. This in connection with the communication of the brand message “modern premium”.

Implementation

  • Client support and advice over the conception, brand experience, participant management, and logistics phases up to the individual vehicle issue
  • Back to back event with about eighty international journalists each day
  • Routes specific to each product, extraordinary modern locations under the Spanish sun
  • Brand experience from start to finish in a feel good ambience

Highlights

  • Press conference followed by dinner presented by a famous top chef at a unique location directly by the harbour
  • Exclusive use of a 5-star hotel as a media venue in the Andalusian mountains

Client

INNOCEAN Worldwide Europe GmbH
Hyundai Motor Europe GmbH

Location

Málaga, Spain

Occasion

Presentation of the new Hyundai i20

Attendance

450 from 23 countries