Inauguration of Porsche Centre Mannheim

Assignment

Three day inauguration of the new Porsche Centre Mannheim and presentation of the new Porsche Macan: VIP event with 1,800 invited guests, public exhibition with supporting programme for about 5,000 visitors.

Implementation

Full service for all crafts, impressive production with intelligent spatial and technology concept including fascinating media design, pyrotechnics for the launch of the Porsche Macan.

Highlights

Impressive media production underscoring the imaginary real time delivery by helicopter, and final outdoor pyrotechnics for the launch of the Porsche Macan including choreographed drive into the building. The musical highlight was provided by the star guest and Mannheim resident Laith Al-Deen.

Film

Client

Porsche Zentrum Mannheim

Location

Mannheim, Germany

Occasion

Formal opening of the new Porsche Centre Mannheim

Attendance

VIP event: 1,800 / Open day: 5,000