Volvo Trucks Switzerland

Assignment

After twenty years, Volvo Trucks is launching the new FH series. In the process, customer ties are to be strengthened, the customer base expanded, and the guests integrated in the product launch.

Implementation

This event focuses on the truck, the driver, and the road as a world of adventure. Volvo does not present. Instead, the customer himself experiences and assesses. The location is converted into a road, and the glaringly backlit trucks advance towards the audience.

Highlights

An emotionally appealing and authentic product experience. The success story of the truck becomes a road story from Gothenburg to Switzerland. Strengthening of brand awareness through a great many interactions during the event.