Silver Apple for “HOT TRENDS”
marbet received the FAMAB AWARD for the Maybelline project
A multi-media total experience with a performance, which involves the viewers, celebrates details and gives the Maybelline brand free space to work: Maybelline New York HOT TRENDS Xhibition 2017, an effective and successful concept, which was recognised with the Silver Apple award at the FAMAB Awards in Ludwigsburg.
The judges were convinced by the compelling communication script, the high level of affinity with the target group and the intensification to the high point: the live event. In addition influencers are systematically engaged in an approachable way and long-lasting interaction with the community is achieved. As a final touch, the judges described the fantastic atmosphere and the medial output in the course of the live event.
“Once again the award from the Hot Trends Xhibition is the successful culmination of a triumphant year of awards”, said marbet Managing Director Ingo Schwerdtfeger. “The fact that our projects have received multiple acknowledgements, in particular the Maybelline Hot Trends Xhibition and the Toyota C-HR Festival, affirms the pioneering essence of our progressive and innovative input, which we follow in our event designs.