Experiences that educate. Experiences that last.

30 years of marbet

What began in 1996 with an idea, a lot of courage and even more curiosity is now an agency for live communication with impact for employees, customers and partners.

1996 — 2001

The beginnings: just do it

It all began in 1996 with an idea, a lot of curiosity and the courage to just get started. From the very beginning, communication meant listening, tackling problems and taking responsibility.

This is how our foundation was laid: partnership-based, solution-oriented and convinced that successful cooperation always has to do with people. Founded by sisters Marion and Bettina Würth, the first projects started with small budgets and big visions.

In 1997, a new dimension was added with their own travel agency and everything grew: ideas, projects and ourselves. In 2000, we had 35 employees, 7 trainees and a combined turnover of EUR 22.9 million.

Our business registration. The marbet story began with this document. At least the "prequel". The idea of sisters Marion and Bettina Würth was brought to life. What would it become? Nobody knew at the time. Anyone who said otherwise ... Will it become something? An uncertain: Of course!

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The starting line-up of the first marbet travel service team. Still small and quickly successful, it soon needed new premises. It was the right offer at the right time: to occupy, play with and expand the topic of travel and incentives. Today, around 20 employees deal exclusively with the topic of travel, from incentives and business trips to individually configured private trips.

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Wow. Or rather: OMG!

The first logo, which was emblazoned above the entrance to the marbet premises in Künzelsau, was still very playful, but already had signature elements that still characterize our CD today.

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In 1996, the marbet team hit the ground running. With passionate commitment, everyone lent a hand everywhere, laying the foundation for the agency's success. They also defined the spirit that still drives us today: Can it be a little more? Standard is not our benchmark. We want to offer services that set standards in the live industry. Since 1996!

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The first budget planning still fitted on a "beer mat". Everything was in Deutschmarks and in manageable sums. Today, however, many items are still standard and part of our budget planning. Everything is bigger, further, higher ... and of course much more extensive.

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Celebrate festivals as they fall. It doesn't always work, but it is crucial for appreciation and passion. And we can not only create emotional events, but also celebrate our successes in an outstanding way. The hard evidence naturally remains under lock and key in compliance with data protection regulations.

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2002 — 2007

Growth with speed and ambition.

From 2002 onwards, things got fast. A time of new beginnings.
Projects grew, as did our responsibilities and our customers' trust in us. We needed structures, but remained true to our hands-on spirit. The days were long, the learning curves steep, but together we achieved more than we had ever imagined. In 2003, we opened our location in Switzerland, followed shortly afterwards by marbet in Italy.
In 2006, marbet then became part of Adolf Würth GmbH & Co. KG. A real vote of confidence. With a record result, everything felt like arrival and departure at the same time.

One of these recurring lighthouse events for us:
the Würth Congress - pictured here, among others: Prof. Reinhold Würth with his guests

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For the Würth Congress 2003, we transformed the Burj Al Arab into a projection screen. A media effect that had an impressive impact on the guests. The Würth logo was visible from afar on Dubai City's Corniche.

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In the meantime, marbet Spain was also up and running. Today our only and flourishing office abroad with around 20 colleagues in the event and culture hotspot Barcelona.

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Our logo continued to develop. To be honest, from CD's point of view, rather sideways. In addition to the marbet logo, there was also the logo for marbet Travel and Incentives. The shaping of the sub-brands began. Today we call these our marbet services, which together make up the marbet full service for all aspects of live communication. This depth of service is unique in the industry.

Hard to imagine today, but this is what the Corniche of the Boom City Dubai actually used to look like. In 2003, we planned and organized the WÜRTH Congress in Dubai for the parent company. The star of the metropolis in the UEA began to rise back then. Today it is a metropolis of superlatives.

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Our marbet team in 2006. It's fascinating what this close-knit team has managed, planned and mastered over the years. Events of all sizes, plus incentives and group tours. Back then, we worked hard to earn the trust of our long-standing customers.
With record results, we then became an independent part of Adolf Würth GmbH & Co KG.

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2008 — 2013

**When growth reaches its limits, attitude becomes crucial.**

From 2008, as always, everything was in motion at marbet: new locations, major customers, global projects. Externally, things were moving forward in a colorful way, but internally it became complex. In 2010, our record turnover simultaneously brought a loss, a painful signal. It was the year of the euro crisis. This was followed by open discussions, courageous decisions and effective adjustments. We resolutely looked to the future, invested wisely and found new clarity step by step. From 2011, the necessary security was added and marbet got back on track. In 2013, we were stable again and knew from experience that true strength often comes quietly.

In 2011 it was Salute a tutti!

We had the pleasure of organizing the inauguration ceremony of the new, modern brewhouse for the traditional Merano brewery Forst. Tradition meets modernity. Both architecturally and emotionally. That's why the traditional beer tent, where around 700 guests celebrated, was a must. The entire program was of course much more varied and left nothing to be desired for all guests and the owner family. ‍

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Designer just.

A snippet from the design workshop. We constantly check the effect and function of our corporate design. We were lucky: with color and name, we have a unique selling point in the event industry.

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And the winner is ....In May 2013, we received the gold medal in the Events category at the GOLDEN AWARD OF MONTREUX, an award ceremony that has been held as part of the International Advertising Festival since 1989 and is of great importance to the advertising and marketing industry, for our organization of the ADAM & EVA Award 2012.

The ADAM & EVA Award ceremony was the most important award and industry event in live communication at the time. In collaboration with the FAMAB Association for Direct Business Communication, we developed a no-frills, purist and yet glamorous concept in which the award took center stage. The award was extended via social media communication and the "roving reporter" Aljoscha Höhn before and during the event, as well as by the first-time presentation of an audience award, which was determined via an online vote in advance and on site.‍‍

The jury of 24 jurors from 16 countries, including advertising personalities, artists, advertising and marketing executives and professors from various disciplines, decided that this achievement should be awarded gold and presented marbet with the GOLDEN AWARD OF MONTREUX.‍‍

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2011: Our logo comes of age.

Playfulness gives way to clarity and our service circle, known from the outset simply as "Donut", which stands for holistic full service and today also sustainability, is born. It becomes a trademark, a symbol of our identity. Timeless and therefore almost unchanged to this day. 360° marbet service.

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Everyone gets a turn if they can. But being the executive agency of the industry award event for the FAMAB ADAM & EVA AWARD is more work than an honor.

On November 8, 2012, the industry Oscars ("apples") were awarded at the Rosengarten in Mannheim. We had the task of organizing the event. A mammoth task under the watchful eyes of the industry. But somehow also an everyday task for us: to solve and deliver a major challenge to the point.
The ADAM & EVA Award ceremony was the most important awards and industry event in live communication at the time.

Our concept: a no-frills, purist and yet glamorous concept in which the award took center stage in a tangible and entertaining way.
The award was extended via social media communication and the "roving reporter" Aljoscha Höhn before and during the event as well as the first-time presentation of an audience award, which was determined via online voting in advance and on site.

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Of course, we also do highly professional "kärchering", for example in January 2013: we were commissioned to plan and implement the opening event of the Kärcher Professional Event in the Philharmonie & ICS Stuttgart for Kärcher.

The assignment: an evening program with show concept and set construction, as well as the management of all trades, from creation and project management to guest and travel management.
In other words, the complete package.‍

The challenge: Everything within 2 months for 1,200 guests from 51 countries as well as 300 internal guests and a press conference following the event with around 70 journalists.

The result: Perfectly delivered, customer happy!

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2014— 2019

Stability, self-confidence, foresight and simply really good work.

After the upheaval, the most successful phase in our history began. We returned to profitability and set new standards with impressive projects. 2014 saw us celebrate the biggest event in the agency's history with the Weishaupt anniversary.
This encouraged and whetted the appetite for more superlatives.This was followed by unforgettable highlights for clients such as Audi, Kärcher, Toyota and Würth. The 70th birthday of Prof. H.C. Reinhold Würth also remains unforgettable in terms of super highlights.
In 2016, we celebrated our own birthday: with "20 years of WAU!" and food trucks at customers throughout Germany. Topics such as collaboration, cohesion, sustainability and brand identity grew, as did the awareness of knowing exactly what we stand for.

A snapshot from our 20th anniversary tour "marbet goes for a walk" directly to our customers' yards. We delivered our thank you personally. With our hot dog manufactory. Thank you was called "Wow, how woof".

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In 2017, Team Düsseldorf has a full-service assignment on the table that will become an overall multimedia experience as part of Berlin Fashion Week 2017.

The international beauty brand Maybelline New York invited over 850 guests to HOTTRENDS 2017 and we were able to realize the Maybelline Hot Trends Xhibition and Show project.

The result:
Enthusiasm! Both for the customer and the team, which was acknowledged with the comment "that was next level".

A four-day event series of superlatives.

The biggest external project in marbet's history. Up to here. Weishaupt GmbH celebrated the inauguration of the new research and development center with a series of events for employees, politics and business, for families and the region, setting an unforgettable signal for the future. This required top performances in architecture, for impressive mobile structures, in the creation of show dramaturgy and entertainment, including star violinist David Garret.

A "Once in a Lifetime Event".

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Wow, we've been in the thick of it for 20 years instead of just being there. Of course we had to celebrate. With the "marbet geht Gassi Tour", directly to our customers, with food and drink and a huge thank you.

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Bye-bye and Hello Düsseldorf!

After marbet set up its Düsseldorf branch in the ESPRIT Arena Düsseldorf in 2012, the team is now moving. The new home will be the area of the historic Rheinhöfe at Reisholzer Werft Straße 33A in Düsseldorf.

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Out of the container and into our own premises. In August 2019, the time had finally come in Künzelsau and we were able to move into our new offices in the Karl-Kurz Areal in Schwäbisch Hall. Finally more space for creative ideas and more employees who can then turn these ideas into real enthusiasm at events. A few days before moving in, the furniture was still being assembled, until it was time to move in on 26.08.2019:
HERZLICH WILLKOMMEN
BEI MARBET
IM 4.STOCK

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2020 — 2025

***Standstill?* There is no such thing. Only ever: *new paths.***

In 2020, the pandemic turned the world upside down. The event industry came to a standstill. For marbet, this meant uncertainty, but also cohesion.
But waiting until things got going again is not the marbet mentality. Instead, the team developed digital and hybrid formats to continue supporting customers. 2021 brought the first hope, and in 2022 live events returned slowly but more consciously and sustainably. In line with this, we launched m.guest salt, an innovative tool for flexible guest management, which was used directly and successfully at the first events.
Thanks to our innovative strength, we were able to turn 2023 into another record year. Today, marbet is stronger, more technological and clearer in its approach and ready for whatever comes next.

Anyone who thought that events were dead in 2020 was wrong, because for us it meant: we made it happen, digitally.

Despite the ongoing coronavirus crisis, our customers had a great need to stay in touch with their employees and customers. Our teams therefore prepared themselves to take the classic event experience to the digital level and create emotional connections.

In this way, our teams created tangible closeness digitally despite the prescribed distance. With success!

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Our logo, characterized by the clarity and structure that defines us. In the corporate design, the services have experienced their own logo development and incorporate the " m" of marbet. And our gimmick with the "donut" is the icing on the... donut - as we don't have an "cake".

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A partnership began in 2022 that continues to this day.

SHISEIDO asked us for the first time to host the annual kick-off event for 2023. The schedule was tight, but that was no reason for us to say no. The chemistry was right and the relationship was on an equal footing from day one - based on partnership and filled with bubbling creativity.

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A customer who was more than happy, and a connection that lasts. Since then, the SHISEIDO annual conference has been a fixed date in our event calendar.

2025 The customer announcement for an event was: "Go completely crazy!"

For LIQUI MOLY haben wir ganz tief in die Zauberkiste gegriffen und ein Wunderland kreiert, dass dem Anlass zu 100% gerecht wurde.

And we can openly admit it: the project team also had a lot of fun.

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But that's not all: we won bronze in the Space/Event category of the CommAward2025 for organizing this event.

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We were able to organize the Brand & Business Summit 2020 for Audi and thus look to the future together with Audi and its partners and customers. E-mobility and sustainability were the focus of everything that revolved around this event. And as an agency that thinks sustainably, we were naturally eager to be involved.‍

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Project " Lighthouse":

In 2023, we will finally open our office in Hamburg and put our pin on the map here too. With the offices at Colonnaden 13, we have our place in the heart of Hamburg, right in the middle of the action in the Hanseatic city.

To celebrate our arrival on the waterfront with customers and colleagues from the industry, we invited them to the "Summer Talks" after the offices were completed. Here, new connections were made in a relaxed atmosphere and old ones were refreshed in lively chats.

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Sustainability starts right on our doorstep. That's what we thought too, so we looked for and found a project in Schwäbisch Hall that met our requirements. We started with the Tiny Forest project of the city of Schwäbisch Hall in November 2025 and will continue to do so in the future. ‍

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Mehr...

2026

**We are extremely keen for more.**

What's 30 years already!
We want to continue to grow and prosper. We have a great desire for new things. A first milestone on this path: the marbet Office Berlin.
It grew out of the fantastic prio event management team that we welcomed to our team at the beginning of 2026. An invaluable asset to our ambitions, both in human and strategic terms.
We were even able to celebrate our first big "family reunion" and start the birthday year together at the kick-off.

We started 2026 a little differently:
in January, our Guest Management Pros from m.guest went to BOE international.

In the presentations and panel discussions, the m.guest team placed a clear focus on innovative guest journeys and strategic guest management, inspiring the specialist audience in attendance. In doing so, they provided a clear impetus for future-oriented guest management.

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An equally beloved and long-standing customer, with whom we have been kicking off the year since 2022, was once again in our diary this year:

We have had the honour of organising the annual kick-off gala for Thermomix (Vorwerk) die Jahresauftakt Gala veranstalten.

At the end of January, we cut our birthday cake in a large internal circle. Of course, it wasn't just anyone who did this on such a special occasion, but of course our founder Bettina Würth.

Of course, she did not do this without first expressing her pride in the achievements of the past 30 years to the entire marbet team. Years in which the team has steadily grown from a handful of employees to a 150-strong team. She also expressed her confidence that the entire team will continue on its successful path in the future. We are grateful for this trust.

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