In the latest BlachReport, Markus Voss, Head of Guest Management (m.guest) at marbet, talks about what good participant management must do today. His approach makes it clear that efficiency doesn't have to be at odds with real proximity: “We combine digital services with human advice and operational support.” — Markus Voss in BlachReport For us, it's clear that guests are more than just login details.
Technology is not intended to replace, but to support — it helps us to understand people better, support them more quickly and integrate them more sustainably. The result is participant management that is efficient — and at the same time remains personal.
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