C-HR Berlin Innovation & Creativity Festival
A traditional department store becomes a center for creatives.
In just eight weeks, from the pitch phase to the opening, the C-HR Festival was conceptualised and implemented in terms of both content and construction. Including a pop-up restaurant, daily changing daytime and evening events, audio-visual installations, art exhibitions, pre- and post-communication, content hub and social media communication.
The Challenge
The challenge was to take the Toyota C-HR Festival from the pitch phase to implementation within just eight weeks. Beyond the conceptual design, a major focus was on the on-site structural realization. The aim was to create an experience platform that connects brand, product, and community: flexible, attention-grabbing, and highly relevant for diverse target groups.
The Result
Looks great
The result is a versatile festival format featuring a pop-up restaurant as a central hub, complemented by daily changing daytime and evening events. Audiovisual installations and art exhibitions enhance the on-site experience. The concept is further enhanced by well-planned pre- and post-event communication, a content hub, and continuous social media coverage, which extends the event digitally and generates additional reach.
