One Company - From B·A·D to BG prevent
BG prevent 50th anniversary
How do you bring a brand transformation to life for thousands of employees? With a journey that connects people. Over the course of more than a year, we supported the transformation from B·A·D to BG prevent through numerous internal and external touchpoints. The "One Company" guiding principle was woven into every initiative, always with the goal of strengthening identification and bringing people together across all locations. A highlight was the 50th anniversary celebration in Bonn.
Milestone event brings the brand to life
The culmination of the transformation from B·A·D to BG prevent was the 50th anniversary celebration with around 2,500 guests. The event made the changes of the past few months visible and tangible for all employees.
Five individually staged decade worlds reflected five decades of company history, connecting the brand's past, present, and future. Interactive formats, personal encounters, and shared experiences strengthened the "One Company" spirit across all locations.
Jeannine Michaelsen hosted the day. The emotional finale featured a concert by a nationally renowned artist.
All-in for BG prevent
The transformation was driven by an interdisciplinary team of strategists, creatives, event managers, technical experts, guest management specialists, travel services, and F&B consultants.
The synergy between these various disciplines created a holistic brand journey that brought the transition from B·A·D to BG prevent to life across numerous internal and external touchpoints.
