Cup of Glory
#VOSS+FISCHER
#TradeFairBooth
A trade fair booth becomes a showstopper
What no one expected: straight from the desk into the spotlight – including a deep dive into fire protection. Nights spent diving in and surfacing, lots of coffee, and even more perseverance. In the end: a trade fair booth that even the cups would tell their grandchildren about. Pure Cup Glory.
Location
Cologne Exhibition Centre, Germany
year
2019
format
Trade fair / Spatial presentation
Booth size
1,230 m²
Coffee cups
75,000
Height
4m
With this much coffee, nobody is sleeping
75,000 cups. A winning booth.
For PALMBERG we developed a trade fair presence that became the talk of the town before the first screw was even turned. 75,000 coffee cups, each individually dipped in fire retardant, became the unexpected stars of the show. Every cup a manual task, every night a ritual. An enormous effort – with maximum impact.
