SAS 2026 - 9 months of preparation, 5 days of full throttle
Schaeffler Automotive Symposium 2026
The SAS, held at the Schaeffler Technology Center in Bühl and the Driving Center Baden, was Schaeffler's most important automotive event of the year. We planned and executed it together with the client—from A to Z, with expertise and passion.
The most important event of the year
SAS 2026 was the most important automotive event for Schaeffler this year. Over 1,500 guests were invited to the opening of the new project and technology center at the Bühl site, participating in the five-day Automotive Symposium. Press representatives, key clients, and employees were offered a wide-ranging program:
- Live drone flight over all areas of the SAS
- Over 300 exhibits in the specially designed exhibition area
- 333 driving slots at the Driving Center Baden, featuring former F1 and DTM racing driver Markus Winkelhock
- 50 factory tours through the production halls
- and much more
All of this was planned with us over 9 months, set up in 4 weeks, and executed over 5 consecutive days.
"The best SAS ever!"
An event of this caliber requires a well-coordinated team. That is why we delivered our 360° service package:
Guest management, logistics, F&B, CAD support, set construction, graphics, and much more.
All of this was preceded by a creative pitch with which our team won over Schaeffler.
The reward:
A client who was completely satisfied.
What more could you ask for?!
"The best Schaeffler Automotive Symposium ever!"
