

THE WALL
For the trade fair booth at BAU in Munich, we had the pleasure of creating a true exhibition highlight for CAPAROL: THE WALL.
Making expertise and innovation tangible
CAPAROL stands for color, surface, design, and technical expertise, and therefore for an enormous variety of products.
The challenge at BAU Munich 2023: not just to exhibit this variety, but to bundle it into a clear, attention-grabbing overall experience.



THE WALL
With a whole wall of possibilities, the booth itself became a stage for the brand. THE WALL was a striking architectural concept that combined product presentation, materiality, and sustainability. A trade fair booth that did more than just present products—it expressed the expertise and innovative power of CAPAROL.


